Effective Date: 1 January 2026 |
Language: English |
Applies to: 7777xp.app and mobile applications
Privacy at a Glance
SSL Encrypted
All data transmitted between your device and 7777xp is encrypted using industry-standard TLS/SSL protocols. Your login credentials and payment details are never sent in plain text.
Secure Storage
Personal data is stored on secure, access-controlled servers. Sensitive fields such as passwords are one-way hashed. 7777xp does not store full payment card numbers.
Your Rights
You have the right to access, correct, or request deletion of your personal data held by 7777xp. Submit a request to our Data Protection contact at any time.
No Data Selling
7777xp does not sell, rent, or trade your personal data to third-party advertisers. Sharing is limited to service providers directly supporting platform operations.
Cookie Transparency
We use functional and analytical cookies to keep you signed in and improve platform performance. Marketing cookies require your explicit consent at the first visit.
Regulatory Compliance
7777xp's data practices are aligned with applicable international data protection regulations. KYC data is handled in line with anti-money laundering requirements.
1. Data Controller
7777xp ("Company", "we", "us", "our"), the operator of the platform accessible at 7777xp.app and associated mobile applications ("Platform"), is the data controller responsible for the personal data of users ("Player", "you") collected through the Platform. Any queries relating to this Privacy Policy or the processing of your personal data should be directed to our Data Protection contact, details of which are provided in Section 13 of this Policy.
2. Personal Data We Collect
7777xp collects personal data that you provide directly, data generated through your use of the Platform, and data received from third parties where applicable. The categories of personal data we collect include:
2.1 Data You Provide Directly
- Full legal name, date of birth, and residential address
- Mobile phone number and/or email address used for account registration
- Government-issued identity documents submitted for KYC verification (CNIC, passport, driving licence)
- Proof of address documentation (utility bills, bank statements)
- Payment method details (JazzCash wallet number, Easypaisa account, bank account reference)
- Communications sent to our support team via chat, email, or any other channel
2.2 Data Generated by Your Use of the Platform
- Login timestamps, session durations, and device identifiers
- IP address and approximate geolocation data
- Betting and gaming activity: markets wagered on, bet amounts, game outcomes, bonus usage
- Deposit and withdrawal transaction records including method, amount (PKR), and timestamp
- Browsing behaviour within the Platform, pages visited, and features accessed
- Technical data: browser type, operating system, screen resolution, network type
2.3 Data from Third Parties
- Identity verification results from our KYC service providers
- Fraud and anti-money laundering screening results from compliance data providers
- Geolocation validation data used to confirm jurisdiction compliance
| Data Category |
Examples |
Primary Purpose |
| Identity |
Name, DOB, CNIC, address |
KYC verification, account management |
| Contact |
Mobile number, email |
Account communications, OTP delivery |
| Financial |
Payment method references, transaction history |
Payment processing, AML compliance |
| Technical |
IP address, device ID, browser type |
Security, fraud prevention, analytics |
| Behavioural |
Betting history, game sessions, feature usage |
Responsible gaming monitoring, service improvement |
3. How We Use Your Personal Data
7777xp processes your personal data for the following purposes:
- Account Management: Creating and maintaining your 7777xp account, verifying your identity, and enabling secure access to the Platform.
- Payment Processing: Facilitating deposits and withdrawals via JazzCash, Easypaisa, HBL, UBL, and other supported methods. Transaction records are retained for regulatory compliance.
- Regulatory Compliance: Fulfilling our KYC, anti-money laundering (AML), and counter-terrorism financing (CTF) obligations under applicable international regulations.
- Responsible Gaming: Monitoring account activity to identify signs of problem gambling and applying player protections such as deposit limits and self-exclusion.
- Security and Fraud Prevention: Detecting, investigating, and preventing fraudulent activity, unauthorised account access, and abuse of promotional offers.
- Customer Support: Responding to support queries, resolving disputes, and improving our service based on feedback.
- Communications: Sending you important account notifications, security alerts, and, where you have consented, promotional messages about 7777xp offers and features.
- Platform Improvement: Analysing aggregated usage data to improve the Platform's performance, user experience, and game selection.
4. Legal Basis for Processing
7777xp processes personal data under the following legal bases, consistent with internationally recognised data protection principles:
- Contractual Necessity: Processing required to perform our contract with you (i.e., operating your account, processing bets, facilitating payments).
- Legal Obligation: Processing required to comply with KYC, AML, and CTF obligations under applicable law.
- Legitimate Interests: Processing for fraud prevention, platform security, and responsible gaming monitoring, where these interests are not overridden by your rights.
- Consent: Processing for optional marketing communications, where you have given clear, withdrawable consent. You may withdraw marketing consent at any time via your account settings or by contacting support.
5. Data Sharing with Third Parties
7777xp does not sell or rent your personal data. We may share your data with trusted third parties solely to the extent necessary for the purposes described in this Policy:
- Payment Processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Visa, Mastercard, and USDT TRC20 gateway providers to process your transactions.
- KYC & Compliance Providers: Identity verification and AML screening service providers engaged to fulfil our regulatory obligations.
- Game Providers: Licensed game studios (e.g., Pragmatic Play, Evolution, PG Soft) may receive anonymised session data necessary to deliver their games on the Platform.
- Technology Providers: Cloud hosting, security, and analytics vendors operating under strict data processing agreements with 7777xp.
- Regulatory & Law Enforcement Authorities: Where we are legally required to disclose data in response to a valid legal process, court order, or regulatory directive.
All third-party service providers are contractually bound to process your data only on our instructions and in accordance with applicable data protection standards.
6. Cookies & Tracking Technologies
7777xp uses cookies and similar tracking technologies to enable Platform functionality, maintain secure sessions, and analyse usage patterns. We use the following categories of cookies:
- Strictly Necessary: Essential for the Platform to function (e.g., keeping you logged in, maintaining your session balance). Cannot be disabled.
- Functional: Remember your preferences (e.g., language settings, display preferences) to improve your experience.
- Analytical: Collect anonymised data about how players interact with the Platform to help us improve performance and game selection.
- Marketing: Used to deliver relevant promotional communications only where you have provided consent. You may opt out at any time.
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Platform functionality.
7. Data Retention
7777xp retains personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting, and reporting requirements. Specific retention guidelines include:
- Account and identity data is retained for a minimum of 5 years following account closure, in line with AML record-keeping obligations.
- Transaction records (deposits, withdrawals, bets) are retained for a minimum of 5 years.
- Support communications are retained for up to 3 years from the date of the last interaction.
- Marketing preference data is retained until you withdraw consent or request deletion.
Following the applicable retention period, data is securely deleted or anonymised such that it can no longer be linked to you as an individual.
8. Your Data Rights
Subject to applicable law, you hold the following rights in respect of your personal data held by 7777xp:
- Right of Access: Request a copy of the personal data we hold about you.
- Right of Rectification: Request correction of inaccurate or incomplete personal data.
- Right of Erasure: Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
- Right to Restrict Processing: Request that we limit the use of your personal data in certain circumstances.
- Right to Data Portability: Receive your personal data in a structured, commonly used format.
- Right to Object: Object to processing based on legitimate interests, including direct marketing.
- Right to Withdraw Consent: Where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of prior processing.
To exercise any of the above rights, please contact our Data Protection contact as described in Section 13. We will respond to all verified requests within 30 days. Identity verification may be required before any request can be fulfilled.
9. Data Security
7777xp implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
- TLS/SSL encryption for all data in transit between your device and our servers
- One-way cryptographic hashing of account passwords – we cannot retrieve your password in plain text
- Access controls limiting internal staff access to personal data on a strict need-to-know basis
- Regular independent security audits and penetration testing of Platform infrastructure
- Two-factor authentication (2FA) available to all registered 7777xp account holders
In the event of a personal data breach that poses a significant risk to you, 7777xp will notify affected players as required by applicable law and take immediate steps to contain and remediate the breach.
10. Children's Data
7777xp is strictly prohibited for use by persons under 18 years of age. We do not knowingly collect personal data from minors. If we become aware that a person under 18 has registered on the Platform, we will immediately close the account, refund any deposits to the funding source, and delete all associated personal data. If you believe a minor has accessed 7777xp, please notify us immediately at the contact provided in Section 13.
11. International Data Transfers
As an internationally operating platform, 7777xp may transfer your personal data to countries outside your jurisdiction of residence, including to our technology and KYC service providers operating in various locations. Where such transfers occur, 7777xp ensures that appropriate safeguards are in place to protect your data, including contractual data protection clauses consistent with internationally recognised standards.
12. Updates to This Privacy Policy
7777xp may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform features. Material changes will be communicated to registered players via the email address or mobile number on record. The "Effective Date" at the top of this Policy indicates when the current version came into force. Your continued use of the Platform after the effective date of any update constitutes your acknowledgement of the revised Policy.
13. Data Protection Contact
For all privacy-related enquiries, data subject requests, or concerns regarding 7777xp's data practices, please contact our Data Protection team:
- Email: [email protected] (plain text – not a clickable link) with subject line "Privacy Request"
- Live Chat: Available 24/7 within your 7777xp account dashboard
- Response Time: We aim to acknowledge all privacy requests within 72 hours and resolve them within 30 days
All privacy requests must include your registered username or mobile number to allow us to locate and verify your account before processing your request.
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